In addition, they say something about how differently French and American people (if you’ll allow me to generalize) think about sex, who should do it, and what it’s for. These condom ads are aimed at both men and women and they are receiving the same message. The copy on the ads say: “Explore. Just Protect Yourself.” In mainstream American culture, is exploring your sexuality a highly valued thing? Is sexual pleasure a highly valued thing? Or are we taught to believe that sexuality is more fraught with danger than self-actualization or pleasure?